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Dear writer…

– i want you to make a table for this case similar to the word document attached

– this is the instructions:

ENTREPRENEURIAL MARKETING

CLASS GROUP WORK: 17 February 2014

STP Strategy Samsung mobile Vs HTC

You will be divided into two Groups. The objective of the exercise is to determine the
Segmentation, Positioning and Targeting (STP) strategy of two famous smartphone brands in
the UAE market: Samsung S4 and HTC

By visiting the web sites of the respective companies and researching the web as well as You
Tube, you will present a brief report comparing the STP of Samsung S4 versus HTC One.

 

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