Sports Public Relation and Crisis Communication
Sports public relation is described as supervision course of sports information between a sports entity and its publics with intention of gaining favorable reputation in the community. It seeks to achieve mutual relations with the public which are foundations of valuable communication in sports. Public relation governs interactions of sports organizations within society, which is characterized by huge investments and profit margins. Nonetheless, compromising economic situations are imminent in the sports realm; crisis management therefore, entails measures and policies put in practice to steer clear of crisis damages (Pedersen, Miloch, Laucella, 2007). Communication is essential in sports; media covers all events and situations in sports world thus, a good impression of sports entities should be portrayed to the many sports enthusiasts.
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