Microsoft word

Executive summary

            In the current intensively competitive corporate environment, maintaining a competitive edge is becoming more and more complicated for companies. Companies have to put up highly qualified and committed workforces in order to differentiate their positions in the market. Competitive advantage is not only about differentiating corporate products or services but it also encompasses the art of tapping special skills to support rapid growth and better customer satisfaction. It is also critically important to monitor competitors’ moves and the management has to be able to consolidate upcoming technologies so as to remain competitive at all times. In simple terms, attaining a competitive advantage requires the ability of management to integrate core production skills and competences that empower individual business units to perform to their maximum and to adapt to changing environments.

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