Marketing Plan – Part 2
Your plan will follow the marketing plan outline illustrated in table 2.2 of your textbook and further described in Appendix 1: Sample Marketing Plan for Sonic, a fictional product. You will submit your Marketing Plan Term Project in two parts:
Detailed Grading Criteria for Marketing Plan Term Project, Part 2
2. Issues that may hinder marketing objectives
D. Marketing Strategy Recommendations (60 points total)
The following grading criteria will be applied to each of the six sections in part D, listed above.
E. Action Programs (5 points maximum)
Rubric Name: Marketing Plan Part 2 Grading Sheet