Intellectual, practical, effective and transferable skills

Strategic Management in Action 3000 words

www.anglia.ac.uk
Strategic Management in Action Department: Leadership and Management
Module Code: MOD001067
Level: 6
Academic Year: 2016/17
Trimester: 3
Module Guide Contents 1. Key information ………………………………………………………………………………………………………………….. 2 2. Introduction to the Module ……………………………………………………………………………………………………. 2 3. Intended Learning Outcomes and outline delivery ……………………………………………………………………. 3
Employability Skills delivered in this Module ……………………………………………………………………… 3 Outline Delivery and Reading Lists@ Anglia …………………………………………………………………….. 4 Reading Lists @ Anglia ………………………………………………………………………………………………….. 6
4. Assessment ……………………………………………………………………………………………………………………….. 7 4.1 Assessment Information and Marking Criteria ………………………………………………………………. 8
5.Marking Criteria-Patchwork Portfolio……………………………………………………………………………………… 10 6. Re-assessment information ………………………………………………………………………………………………… 11 7. Report on Last Delivery of Module ……………………………………………………………………………………….. 13 8. Links to Other Key Information ……………………………………………………………………………………………. 14
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Module Guide
1. Key information Module: Strategic Management in Action Module Leader: Dr. David Holliman Module Tutor (LSM): Kashmi Jayathunga (Online delivery) Every module has a Module Definition Form (MDF) which is the officially validated record of the module. You can access the MDF for this module in two ways via: • the Virtual Learning Environment (VLE) All modules delivered by Anglia Ruskin University at its main campuses in the UK and at Associate Colleges throughout the UK and overseas are governed by the Academic Regulations. You can view these at www.anglia.ac.uk/academicregs. A printed extract of the Academic Regulations, known as the Assessment Regulations, is available for every student from your Faculty Office (all new students will have received a copy as part of their welcome pack). In the unlikely event of any discrepancy between the Academic Regulations and any other publication, including this module guide, the Academic Regulations, as the definitive document, take precedence over all other publications and will be applied in all cases.
2. Introduction to the Module This module involves a detailed analysis of the strategic options available to major international corporate organisations and the implementation challenges associated with those strategic options. The module will focus on two central themes. Firstly, the organisations’ exploitation of competitive opportunities: here the module will review the techniques for identifying and evaluating the strategic options available to organisations, taking into account modern approaches to strategy formulation in a globalised environment. Secondly, the management of change: here the module will consider the various issues involved in the implementation of those strategic options selected, with special emphasis on resources, people and systems. One of the main focuses for the design of this module has been the further development of relevant employability and professional skills with such skills are implicit in the learning outcomes. The assessment will require students to identify the strategic options available to international organisations (nominated by the Module Leader). Students will then apply appropriate theoretical models to evaluate the feasibility, acceptability and suitability of each of the strategic options identified. This will enable students to choose and recommend which of the identified strategic option(s) should be implemented. Finally, students will be required to identify the implementation challenges associated with each of the chosen options and explain how these challenges might be best addressed.
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Module Guide 3. Intended Learning Outcomes and outline delivery On successful completion of this module the student will be expected to be able to: Knowledge and understanding
LO 1. Demonstrate an understanding of the strategic issues and choices facing business organisations; and the resource implications of the strategic management process, bearing in mind recent developments in strategic thinking
Intellectual, practical, affective and transferable skills
LO 2. Demonstrate an understanding of the implementation issues facing business organisations; and the role of leadership and innovation in the management of change. LO 3. Undertake a detailed analysis and evaluation of the strategic options available to a business organisation and then report and present those findings in an appropriate manner.
The assessment is based on meeting these learning outcomes, shown explicitly in section 4, where the assessment task is linked to these learning outcomes.
Employability Skills delivered in this Module It is important that we help you develop employability skills throughout your course which will assist you in securing employment and supporting you in your future career. During your course, you will acquire a wide range of key skills. In this module, you will develop those identified below:
SKILL Skills acquired in this module
Communication (oral) Communication (written) X Commercial awareness X Cultural sensitivity Customer focus Data handling Decision making X Enterprising X Flexibility Initiative X Interpersonal skills Leadership/management of others X Networking Organisational adaptability X Project management Problem Solving and analytical skills X Responsibility X Team working Time management X Other
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Module Guide
Outline Delivery and Reading Lists@ Anglia Session Lecture Student activity Reading references – Key text Required supplemental readings
1
Evaluating Strategies
In order to fully benefit from the lessons, students are expected to read the corresponding chapter in the text book, recommended Lecture notes, and case studies available in the LSM Learning Platform
• Thompson, J.L (2014) Strategic
Management: Awareness and change (7th edn) Cengage: Learning. (MyiLibrary – Chapter 6)
• Case – Toyota’s cost leadership strategy (Available in the LSM Learning Platform for further reading).
• Johnson, G., Whittington, R. and
Scholes, K., Angwin, D., and Regner, P. (2013). Exploring strategy. (10th edn) Harlow: FT Prentice Hall.
• Mintzberg, H., Ahlstrand, B., and
Lampel, J. (2005) Strategy Bites Back (eds) PH Professional Business. (MyLibrary)*Path given below
• Richard, P. J., Devinney, T. M., Yip, G. S., & Johnson, G. 2009. Measuring organizational performance: Towards methodological best practice. Journal of Management, 35(3), pp. 718-804
2
Strategy Development Processes – Intended
strategy development
– Emergent strategy development
– Implications & challenges
In order to fully benefit from the lessons, students are expected to read the corresponding chapter in the text book, recommended Lecture notes, and case studies available in the LSM Learning Platform
• Thompson, J.L (2014) Strategic Management: Awareness and change (7th edn) Cengage: Learning. (MyiLibrary – Chapter 8)
• Case – Lego (Case study relevant for the Assessment – Available in the LSM Learning Platform)
• Johnson, G., Whittington, R. and Scholes, K., Angwin, D., and Regner, P. (2013). Exploring strategy. (10th edn) Harlow: FT Prentice Hall. (MyLibrary) – Chapter 12.
• Grünig,R. and Kühn, R. (2015) Strategy Planning Process Analyses, Options Projects. (eds) Springer Berlin
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Module Guide
for managing strategy development
Hedielberg. (MyLibrary)
• Mintzberg, H., Ahlstrand, B., and Lampel, J. (2005) Strategy Bites Back (eds) PH Professional Business. (MyLibrary) – Chapter 3
• Mintzberg, H. and Waters, J. A., 1985. Of strategies: deliberate and emergent. Strategic Management Journal, 6(3), pp. 257-272.
• 3
Organising for Success – Structural types – Systems Configurations
In order to fully benefit from the lessons, students are expected to read the corresponding chapter in the text book, recommended Lecture notes and case studies available in the LSM Learning Platform
• Thompson, J.L (2014) Strategic Management: Awareness and change (7th edn) Cengage: Learning. (MyiLibrary – Chapter 11)
• Case – Ajisen Ramen in China
(Case study relevant for the Assessment – Available in the LSM Learning Platform)
• Johnson, G., Whittington, R. and Scholes, K., Angwin, D., and Regner, P. (2013). Exploring strategy. (10th edn) Harlow: FT Prentice Hall. (MyLibrary) – Chapter 13
• Johnson, G., Whittington, R., and Scholes, K. (2011) Exploring strategy: Text and cases. (9th edn) Harlow: FT Prentice Hall. (MyLibrary)
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Leadership & Strategic Change -Diagnosing the change context -Leading strategic change -Levers for managing strategic change
In order to fully benefit from the lessons, students are expected to read the corresponding chapter in the text book, recommended Lecture notes, and case studies available in the LSM Learning Platform
• Thompson, J.L (2014) Strategic Management: Awareness and change (7th edn) Cengage: Learning. (MyiLibrary – Chapter 15)
• Case – Transformational change at General Electric (Case study relevant for the Assessment –
• Johnson, G., Whittington, R. and Scholes, K., Angwin, D., and Regner, P. (2013). Exploring strategy. (10th edn) Harlow: FT Prentice Hall. (MyLibrary) – Chapter 14
• Chapter one, Stacey, R. (2010) Strategic Management and Organisational Dynamics. Harlow.
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Module Guide
-Managing strategic change programmes
Available in the LSM Learning Platform)
Pearson Education. (ebook available via our university library).
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The Practice of Strategy
In order to fully benefit from the lessons, students are expected to read the corresponding chapter in the text book, recommended Lecture notes, and case studies available in the LSM Learning Platform
• Thompson, J.L (2014) Strategic Management: Awareness and change (7th edn) Cengage: Learning. (MyiLibrary – Chapter 15, 16)
• Case – Huawei (Available in the LSM Learning Platform for further reading).
• Johnson, G., Whittington, R. and Scholes, K., Angwin, D., and Regner, P. (2013). Exploring strategy. (10th edn) Harlow: FT Prentice Hall. (MyLibrary) – Chapter 15
• Mintzberg, H., Ahlstrand, B., and
Lampel, J. (2005) Strategy Bites Back (eds) PH Professional Business. (MyLibrary) – Chapter 6
Reading Lists @ Anglia The reading list and learning resources for this module are available on Reading Lists at Anglia, you can access the reading list and other resources for this module, via this link: http://www.anglia.ac.uk/ Please follow the path as mentioned; Click on My.Anglia > Login with your E-vision login details > Click on ‘University library’ > Login to the library with your E-vision login details > Search for the textbook/journal article as stated in the module guide
Example: Search as ‘Strategic Management: Awareness and change’ for the key textbook
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Module Guide
4. Assessment The assessment for this module consists of one main element. Final submission dates for elements of assessment vary. The individually prepared assessment for this module consists of three patches. Brief for the Assessment:
Part Type of Assessment Learning Outcomes
% Weighting & Fine Grade
(FG) or pass/fail
(PF)
Word Limit Submission Method
Submission Dates
Key Contact Person
1
Draft submission – 2 page draft including an outline of the 03 case studies
1-3
N/A
02 pages
LSM Learning Platform
http://lsm.edappy.com/
Follow email correspondence for deadlines and
any possible revisions.
Tutor
010
Patchwork Portfolio (Coursework containing 3 elements)
1-3
100%
3,000 words
LSM Learning Platform
http://lsm.edappy.com/
Tutor
* The 02 page draft should consist of a skeleton of your patchwork portfolio by covering all requirements of the 03 case studies. You are required to list out the literature sources (up to 5, depending on their importance). The purpose of this draft is to check whether your understanding of the requirements of the portfolio is correct. Depending on your draft, a feedback will be given on how to improve your answers against the marking criteria.
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Module Guide
4.1 Assessment Information and Marking Criteria Element 010 – Assignment Brief-Patchwork Portfolio
Case study Weight Learning
Outcome 1. PATCH 1: Strategy Development
Processes ( Word Count: 1000 words maximum)
Lego 34% 1 & 2
2. PATCH 2 : Organising for Success
( Word Count: 1000 words maximum)
Ajisen Ramen in China 33% 1 & 2
3. PATCH 3 : Leadership & Strategic Change – Case ( Word Count: 1000 words maximum)
Transformational change at General
Electric (GE) 33% 2 & 3
TOTAL MARKS 100% Instructions on completing each element of the end-term coursework:
1. Patch 1- Strategy Development Processes – Lego Case study
Question – You are required to provide a 1000 word answer which draws on contemporary strategy theory to identify and discuss the types of strategy development evident at Lego.
2. Patch 2 – Organising for Success – Ajisne Ramen (China) Case study
Question – You are required to provide a 1000 word answer drawing upon the theory covered in the module to justify and support the key features of success of Ajisen Ramen in China.
3. Patch 3 -Leadership & Strategic Change – Case – Transformational change at General Electric
(GE)
Questions
• You are required to provide a 1000 word answer in relation to the theory on ‘types of strategic
change’ and ‘managing strategic change programmes’, identifying what type of strategic
change was undertaken by GE?
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Module Guide
• In addition, highlight what challenges organisations may face in trying to replicate this
approach.
The total number of words for your completed coursework should not exceed 3000 words. You have the possibility of
Feedback You are entitled to feedback on your performance for all your assessed work. For all assessment tasks which are not examinations, this is accomplished by a member of academic staff providing your mark and associated comments which will relate to the achievement of the module’s intended learning outcomes and the assessment criteria you were given for the task when it was first issued. The marker of your assignment will include feedback on written assignments that includes answers to these three key questions:
1. What is your overall feedback? 2. How does your assignment compare to the marking criteria? 3. How can you improve in the future?
London School of Marketing (LSM) is committed to providing you with feedback on all assessed work within 20 working days of the moderation deadline. This is extended to 30 days for feedback for a Major Project module (please note that working days excludes those days when LSM is officially closed; e.g.: between Christmas and New Year). Personal tutors will offer to read feedback from several modules and help you to address any common themes that may be emerging. On occasion, you will receive feedback and marks for pieces of work that you completed in the earlier stages of the module. We provide you with this feedback as part of the learning experience and to help you prepare for other assessment tasks that you have still to complete. It is important to note that, in these cases, the marks for these pieces of work are unconfirmed. This means that, potentially, marks can change, in either direction! Marks for modules and individual pieces of work become confirmed on the Dates for the Official Publication of Results which can be checked at www.anglia.ac.uk/results.
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Module Guide
5.Marking Criteria-Patchwork Portfolio
Patches 1-3 1. Integration of theory
into practice 2. Analytical skills 3. Coherent line of
thought 4. Complementary use of
relevant sources of information
5. Reflection & Self assessment
6. Harvard System and consistent reference list
7. Tables and figures 8. Style of writing and use
of language 9. Maximum of 3,000
words
A (70-100 marks) 1. Outstanding
knowledge and understanding of the topic
2. Excellent integration of theory into practice
3. Analytical originality and autonomy
4. Balanced and coherent arguments
5. Complementary use of relevant sources of information
6. Exceptional academic, problem- solving and presentation skills
7. Excellent and accurate written expression and referencing
8. Word limit
B (60-69 marks) 1. Above average
knowledge and understanding of the topic
2. Good integration of theory into practice
3. Some analytical originality and self- directed research
4. Consistent and convincing arguments
5. Complementary use of relevant sources of information
6. Good academic, problem-solving and presentation skills
7. Structured and accurate written expression and good referencing
8. Word limit
C (50-59 marks) 1. Satisfactory knowledge
and understanding of the topic
2. Reasonable integration of theory into practice
3. Some but inconsistent analytical autonomy
4. Acceptable and fairly well structured arguments
5. Acceptable level of academic, problem- solving and presentation skills going beyond description at times
6. Structured and mainly accurate written expression and adequate referencing
D (40-49 marks) 1. Basic knowledge
and understanding of the topic
2. Limited integration of theory into practice
3. Restricted analytical ability; mainly descriptive
4. Arguments are sufficiently identifiable and free of obvious contradiction
5. Basic evidence of academic, problem- solving and presentation skills
6. Some difficulty with accuracy in written expression and referencing
Fail (0-39 marks) 1. Poor knowledge and
understanding of the topic
2. Weak integration of theory into practice
3. Analytical skills are not yet secure; work significantly descriptive
4. Weak arguments which lack clarity
5. Weak evidence of academic, problem- solving and presentation skills
6. Significant difficulty with accuracy in written expression and referencing
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Module Guide
6. Re-assessment information
THIS INFORMATION ONLY APPLIES TO STUDENTS WHO ARE UNSUCCESSFUL IN THEIR FIRST SUBMISSION
If you are required to complete a re-sit assessment for this module, please ensure you are aware of the assessment (and the date if an exam or in-class test) as it will be different to the original assessment.
Assessment No. Type of assessment
Word limit
Submission dates
010 Patchwork Portfolio 3,000 Follow email correspondence for deadlines and any possible revisions.
Part 010 – Assignment
Case study Weight Learning
Outcomes 1. PATCH 1 (1,000 words): Strategy
Development Processes Sole Rebels 34% 1-2
2. PATCH 2 (1,000 words): Organising for Success
Bata Shoes 33% 1-2
3. PATCH 3 (1,000 words): Leadership & Strategic Change
The UK Health Service between 2006 and 2009
33% 2-3
TOTAL 100% Re-sit Assignment Brief – Patchwork Portfolio PATCH 1 Strategy Development Processes – Case – Sole Rebels
• You are required to provide a 1000 word answer which assesses what approach to
strategy development Sole Rebels adopted in order to reach international markets.
You are expected to draw upon and use the theory to support and justify your
response.
PATCH 2 Organising for Success – Case – Bata Shoes
• You are required to provide a 1000 word answer, drawing upon the theory covered in
the module, to critique what caused the development of an international strategy.
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Module Guide
PATCH 3 Leadership & Strategic Change – Case – The UK Health Service between 2006 and 2009
You are required to provide a 1000 word answer in relation to the theory covered in the modules and discuss what you consider to be the key challenges in leading and championing change in a large public sector organisation such as the NHS. The total number of words for your completed coursework should not exceed 3000 words and it is recommended that you prepare and submit your (re)assignment in line with the assessment submission guidance given above.
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Module Guide
7. Report on Last Delivery of Module
MODULE REPORT FORM
Module Code and Title: MOD001067 Strategic Management in Action
AcademicYear:2016/17 Semester/Trimester: Two
Module Tutor: Kashmi Jayathunga
Student Achievement Provide a brief overview of student achievement on the module as evidenced by the range of marks awarded. A detailed breakdown of marks will be available at the Departmental Assessment Panel.
Majority of the student answers have shown basic/satisfactory knowledge and understanding of the module. Moreover the answers have reasonable integration of relevant theories in to practice can be seen. However, few student answers have restricted analytical discussion and are mainly descriptive.
Feedback from Students Briefly summarise student responses, including any written comments
Overall, the students have positively responded to the draft feedback and final marks. They have mentioned to take up the suggestions to improve their future learning.
Module Leader/Tutor’s Reflection on Delivery of the Module, including Response to Feedback from Students (including resources if appropriate)
Overall the attempt made by most students are above the average. Yet, few students have struggled to meet the core requirements as the answers were lack in terms of integrating relevant theories into practice and restricted analytical ability was obvious in their answers.
Developments during the current year or planned for next year (if appropriate)
The range of on-line resources will be further developed and distributed amongst the students. The inputs obtained by ARU and continuous improvements will be incorporated to the Practice with Workshop Manual in terms of supporting the students with their assignments.
External Examiner’s Comments State whether the external examiner agreed the marks and/or commented on the module
External examiners have agreed the marks and the given feedback.
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Module Guide 8. Links to Other Key Information Assessment Offences: As an academic community, we recognise that the principles of truth, honesty and mutual respect are central to the pursuit of knowledge. Behaviour that undermines those principles weakens the community, both individually and collectively, and diminishes our values. There is more information on these principles and the types of Assessment Offences here: http://www.anglia.ac.uk/modguide4.aspx Penalties for poor academic practice can be severe so ensure you are aware of what is expected and how to reference correctly. There is a guide to Good Academic Practice here: http://anglia.libguides.com/plagiarism Attendance Information: Attending all your classes is very important and one of the best ways to help you succeed in this module. Link to more details on the Attendance Requirements here: http://www.anglia.ac.uk/modguide1.aspx Assessments and TurnitinUK: TurnitinUK is used for submitting the majority of your assessments, it is important that you read the information on preparing your assignment at: https://vle.anglia.ac.uk/sites/LTA/Grademark/Content/Preparing%20my%20Assignment.aspx Information on submitting your assignment must be read and guidelines adhered to, please ensure you read: https://vle.anglia.ac.uk/sites/LTA/Grademark/Content/Quick-Start.aspx The direct link to TurnitinUK is: http://www.turnitinuk.com Examinations: Examinations are held in January (semester/trimester 1), May (semester/trimester 2) and in August (trimester 3). All examinations are scheduled by the Examinations Unit, the dates and locations will be posted on the following website: http://web.anglia.ac.uk/anet/students/exams/ External Examiners: An up-to-date list of external examiners is available to students and staff at http://www.anglia.ac.uk/eeinfo. The external examiner for this module is in the Leadership and Management department. These are academic examiners from other institutions who independently approve and confirm the quality and standard of our modules and assessments. Feedback in Turnitin UK: Link to more details on viewing the feedback is here: https://vle.anglia.ac.uk/sites/LTA/Grademark/Content/Feedback.aspx How is My Work Marked and Flowchart of Anglia Ruskin’s Marking Process: After you have handed your work in or you have completed an examination, Anglia Ruskin undertakes a series of activities to assure that our marking processes are comparable with those employed at other universities in the UK and that your work has been marked fairly, honestly and consistently. More information about this is given here: http://www.anglia.ac.uk/modguide5.aspx Module Evaluation: During the second half of the delivery of this module, you will be asked to complete a module evaluation questionnaire to help us obtain your views on all aspects of the module, more about this process is included here: http://www.anglia.ac.uk/modguide6.aspx
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Module Guide
Reading Lists: These are now all available online: http://readinglists.anglia.ac.uk
Re-assessments: Re-assessment dates will be stated on e-vision, you can check the specific date your re-assessment assignment is due in on: http://e-vision.anglia.ac.uk or alternatively, if it is an examination, these are scheduled by the Examinations Unit, the dates and locations will be posted on the following website: http://web.anglia.ac.uk/anet/students/exams/
University Generic Assessment Criteria: This module is at level 6, information on the criteria that the university uses to mark your work can be found here: http://www.anglia.ac.uk/criteria
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  • 1. Key information
  • 2. Introduction to the Module
  • 3. Intended Learning Outcomes and outline delivery
    • Employability Skills delivered in this Module
  • Outline Delivery and Reading Lists@ Anglia
    • Reading Lists @ Anglia
  • 4. Assessment
    • 4.1 Assessment Information and Marking Criteria
  • 5.Marking Criteria-Patchwork Portfolio
  • 6. Re-assessment information
  • 7. Report on Last Delivery of Module
  • 8. Links to Other Key Information
  • University Generic Assessment Criteria: This module is at level 6, information on the criteria that the university uses to mark your work can be found here: http://www.anglia.ac.uk/criteria
 

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