In the role of a health care manager, for the final project you will develop and write a comprehensive marketing and communication plan for your fictitious health care organization.

Please see the instructions below. This assignment is part one of the project. Part two will be submitted at a later time.

Part I: Health Care Organization Profile

Details:
In the role of a health care manager, for the final project you will develop and write a comprehensive marketing and communication plan for your fictitious health care organization. The final project will be divided into four parts:

Health Care Organization Profile
Communication Plan
Marketing Plan
Community Collaboration Plan
Part 1, “Health Care Organization Profile,” should include the following components:

Name and type of health care organization (stand-alone, multifacility, multicampus, community-based, etc.).
Mission, vision, and goals
Bed number
Type of services provided
Volumes
Quality indicators
Financial performance indicators
Human resource challenges
Diversity issues
Community population statistics
Refer to “Health Care Organization Profile Grading Criteria” for details on how the assignment will be graded.

 

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