Advertising and Children

Explore the ethical issues involved in advertising that specifically targets pre-teens and younger aged children. Is it OK to utilize advertising techniques,some of which can be deceptive and manipulative, to sell products to children? Should advertisers not be allowed to market to young children? Why or why not? How should/can advertising toward children be regulated? At what age should children be considered ‘fair game’ to advertisers? Whose responsibility is it to regulate such ads?


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